With the advent of technology, even the basic ways of life have attained different meanings. From the way we work to the way we entertain ourselves, everything has undergone a sea change since the advent and use of internet technology. Even the way the organizations work has changed tremendously. Marketing and promotion by these organizations have increasingly shifted to the virtual platform. This virtual platform has its own advantages while posing its own set of challenges. While this virtual platform shortens the physical distance between the organization and its customers/potential customers, it also reduces the impact of communication made by the organization. The organizations literally scramble for the users attention and time on the virtual platform.
While previously print and audio visual mode of communication created a passive communication channel between the organization and the customers, the communication channels on the virtual media generate an active communication channel which has its own upsides and down sides. While the customers get a chance to interact with the organization directly and provide their inputs, suggestions, and comments openly, a single negative word by any customer can create distant reaching ripples.
One most important point about digital marketing strategy is its reach in terms of customers. Though traditional media such as print and audio visual have enjoyed a fair share of the market reach in terms of customers, the customer reach provided by the virtual platform is simply manifolds as compared to the other media. While this is true for digital media, another important fact is that such reach only makes sense if it reaches the right person at the right time and via the right platform.
Most of the times, marketing campaigns targeted to reach out to the entire expanse of potential customer leads might backfire if the list of bulk leads is not prepared effectively. Bulk Leads are generated by the organizations themselves or such a service can be outsourced to professional agencies involved in such activities. However, it is important to center the activity of Bulk Leads generation on the service offerings made by the organization. Ineffective Bulk Leads would merely send the Bulk promotional messages and campaigns to the junk/trash cans of the potential customers system. Thus, it is very important to use the bulk leads effectively and choose the bulk leads efficiently.
